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William L. Koleszar

Chief Marketing Officer

Bill Koleszar currently serves as Chief Marketing Officer of National Spine and Pain Centers, the nation’s leading network of pain management specialists. In his role at NSPC he leads a team responsible for the strategic development and execution of marketing initiatives aimed at helping the millions of Americans who need relief from chronic pain. Prior to joining NSPC, Mr. Koleszar served as Chief Marketing Officer of American Family Care, the nation’s leading provider of urgent care and occupational health.

Before entering the healthcare industry, Mr. Koleszar held various senior leadership roles in global financial services companies, including Senior Vice President of Marketing for U.S. Retail Banking, Wealth Management & Commercial Banking at BBVA, one of the 50 largest banks in the world. Prior to BBVA, Mr. Koleszar served as Senior Vice President of Marketing for Wealth Management and also Director of Product Development for Citizens Bank (The Royal Bank of Scotland), where he additionally served on the strategic planning committee. Prior to RBS, Mr. Koleszar was Chief Marketing Officer for Vesdia Corporation, a venture-backed technology company that was acquired by a private equity firm at a significant return on investment to shareholders.

Mr. Koleszar’s ground-breaking research in the field of marketing has been featured in various publications, including the Developments in Marketing Science, published by the Academy of Marketing Science, Enhancing Knowledge Development in Marketing, published by the American Marketing Association and The Chief Marketing Officer Journal, jointly published by The Chief Marketing Officer Institute and the American Marketing Association. Additionally, he has been interviewed and/or quoted as a subject matter expert on marketing and other topics by dozens of print and broadcast media outlets including The Wall Street Journal, USA Today, The Washington Post, National Public Radio, and The CBS Evening News.

Mr. Koleszar has a bachelor’s degree in marketing management from Florida State University, as well as a master’s degree in business administration from the University of Central Florida. Continuing his post-graduate education, Koleszar also studied marketing strategy at Georgia State University and completed executive education courses in leadership, strategy and service excellence through Harvard Business School.